Hervé Léger Spring Summer 2024 collection lookbook presented at New York Fashion Week SS24.
The Hervé Léger brand has been synonymous with iconic bandage dresses for decades, but with the Spring Summer 2024 collection, designer Michelle Ochs is ushering in a new era while paying homage to the label's storied past. Ochs, known for her work with Cushnie et Ochs and her solo label Et Ochs, brings a fresh perspective and a clear vision to Hervé Léger, breathing new life into the brand.
Ochs articulated her mission for the collection succinctly: "I want to give her legs." She emphasized the desire to add dimension, movement, and fluidity to the garments. However, the core principle remains the same – creating dresses that empower women and celebrate their bodies. Ochs aims to strike a balance between elegance and comfort, redefining the modern woman's idea of sensuality.
The foundation of the collection, the classic bandage dresses, remains a fixture. Ochs understands the value of honoring a classic and has retained the essence of these dresses. However, her innovation lies in exploring how stretch fabrics can be applied across various categories. At a time when shapewear is enjoying a resurgence in popularity (thanks in part to brands like Skims), Ochs takes it a step further. Her designs incorporate shapewear elements seamlessly into outer layers, eliminating the need for additional undergarments while maintaining the same support and comfort. This approach reflects a keen understanding of the practical needs of contemporary women who want to feel confident and comfortable in their clothing.
While Ochs's Léger woman still exudes sensuality, she is firmly rooted in the real world. This collection marks a departure from the bodycon obsession of the past, offering relaxed yet polished pieces that cater to a diverse range of lifestyles. Separates take center stage, featuring tailoring, jumpsuits, tops, and impeccably crafted pants that exemplify the brand's signature machine knits. These garments are formfitting, soft to the touch, and surprisingly sophisticated, avoiding the trap of athleisure aesthetics that have become all too common.
One standout aspect of the collection is the caviar texture seen in certain tailored styles, offering a tweed-like appearance with the comfort of plush knitwear. Ochs also embraces market trends by treating casual knit pieces to look like denim, appealing to a younger audience. Luxurious jersey fabrics, sleek fringed details, and revamped bandage dresses with a corset-like twist further elevate the collection, catering to those in search of dressed-up options.
What sets Ochs's debut for Hervé Léger apart is not just her readiness for this opportunity but her keen awareness of the brand's legacy and its potential for revival. She recognizes what made Hervé Léger a household name while acknowledging that the original look needed a refresh. Growing up with memories of Hervé Léger dresses at the mall, she brings a nostalgic yet forward-thinking perspective to the brand. Ochs is determined to leave her mark on Hervé Léger, infusing it with a unique female perspective that the brand hasn't seen in a while.
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