Joseph Fall Winter 2024-25 Lookbook

The Joseph Fall Winter 2024-2025 collection stands out as a masterful blend of American minimalism, the vibrant energy of Parisian streets, and the keen observations of co-creative directors Anna Lundback Dyhr and Frederik Dyhr. Drawing inspiration from minimalist artist Donald Judd and the dynamic fashion landscape of Paris, the design duo unveils a collection that seamlessly merges artistry with wearability.

The minimalist aesthetic of Donald Judd finds a new canvas in Joseph's Fall/Winter 2024 collection. The design duo, known for combining three seasons in one collection, takes cues from Judd's focus on patterns and stripes. These elements become the cornerstone of the collection, showcasing Joseph's signature motifs alongside solid colors like Hass green, bright ginkgo, and merlot red.

An integral part of Joseph's creative process involved two months of people watching in the charming cafes of Paris. Anna Lundback Dyhr and Frederik Dyhr immersed themselves in the city's fashion tapestry, drawing inspiration from the patterns and styles adorning the streets. The result is a collection that reflects the casual elegance observed during coffee and wine-fueled sessions, expressed through sophisticated tweeds and jacquard knitwear.

Responding to the prevailing fatigue with oversized looks, the design duo decided to streamline silhouettes in the Fall/Winter 2024 collection. The fabrics chosen are lighter in weight, gracefully following the contours of the body. A distinct departure from poorly cut oversized sleeves, Joseph introduces a focus on sharp tailoring. Lundback Dyhr emphasizes the charm of slightly shorter sleeves, showcasing the dedication to refined detailing.

A noteworthy aspect of the collection is the subtle incorporation of Joseph stripes as hidden cameos. These stripes cleverly emerge as pleats on the sides of trousers, revealing themselves only in motion. This playful yet sophisticated detail underscores Joseph's commitment to craftsmanship and attention to subtle design elements.

Joseph's Fall/Winter 2024 collection maintains its central ethos of building a wardrobe that resonates with the real world. The roomy outerwear offerings, coupled with slim silhouettes, strike a balance between comfort and style. Lundback Dyhr emphasizes the importance of grounding fashion in reality, stating, "It's not just about imagining and projecting an ideal version of a person." This philosophy permeates the collection, making each piece an accessible yet high-fashion addition to the modern wardrobe.