Joseph Resort 2024 Lookbook

Joseph's Resort 2024 collection, co-created by Anna Lundbäck Dyhr and Frederik Dyhr, is a testament to the brand's commitment to craftsmanship, attention to detail, and timeless elegance. Despite their lack of exposure to HBO's "Succession," the designers have intuitively captured the essence of high-earning individuals with a collection that seamlessly blends refined neutral tones, unexpected pops of color, and captivating prints. Drawing inspiration from Brutalist architecture and Purism, Joseph presents a collection that tells three tales of dressing throughout the seasons: pre-spring, spring, and summer.

Joseph's Resort 2024 collection places a strong emphasis on meticulous craftsmanship and exquisite attention to detail. The designers have skillfully incorporated geometric prints, such as shades of light olive green and ivory, into their pieces. A knitted dress features eye-catching geometric patterns, while a subtly embellished leather coat in the same hues exudes sophistication. The iconic barcode stripes, a signature element of Joseph's designs, make an appearance in varying widths on dresses, shirting, and bottoms, adding a touch of contemporary allure to the collection.

While Joseph's Resort 2024 collection primarily revolves around polished neutral shades, the designers have delightfully incorporated unexpected surprises. The final segment of the collection showcases a vibrant blood red hue, injecting a bold contrast into the overall aesthetic. Checked shirts, knotted sandals, and a broomstick pleated skirt, which weighs less than an apple, embody the allure of this striking color palette.

Frederik Dyhr notes that Joseph embraces contrasts, representing a fusion of the London and Paris sensibilities. The collection presents a masculine wardrobe reimagined through a feminine lens. It is a celebration of both strength and elegance, allowing women to effortlessly exude confidence while embracing their individuality.

The design duo experienced a sense of freedom and playfulness throughout the creation of the Resort 2024 collection. Emerging from a period of restraint, Joseph wanted to infuse the real world with a touch of fun and lightness. This liberation is reflected in the collection, which strikes a balance between sophistication and joyful self-expression.

Joseph's Resort 2024 collection epitomizes quiet luxury—understated yet undeniable. The designers firmly believe that true luxury emanates from confidence rather than ostentation. As Frederik Dyhr explains, "Quiet luxury just comes through confidence; you don't have to pretend. You're self-assured in yourself." The collection's pieces evoke a sense of self-assurance, allowing wearers to feel poised and empowered with every outfit choice.

Joseph's Resort 2024 collection exemplifies the brand's commitment to impeccable craftsmanship, attention to detail, and refined aesthetics. With its blend of polished neutral shades, unexpected pops of color, and captivating prints, the collection effortlessly captures the essence of confident, high-earning individuals. By incorporating elements of Brutalist architecture and Purism, the designers have created a collection that tells a story through the seasons. Joseph's Resort 2024 collection is a testament to the brand's ability to infuse luxury with effortless sophistication, empowering wearers to embrace their individuality with confidence and grace.