La DoubleJ Spring Summer 2024 collection lookbook presented at Milano Fashion Week SS24.
A visit to Seville in April during the city's Feria served as the inspiration for La DoubleJ's joyful and vibrant Spring Summer 2024 collection. La DoubleJ, known for its colorful aesthetic, continued to celebrate the craftsmanship of Italy's artisans in this season's collection by incorporating intricate macrame details on tube dresses and multicolored raffia skirts.
For its first live model presentation, La DoubleJ transformed Milan's Porta Nuova district with a working carousel, adding an extra element of fun to the showcase. The collection featured the brand's signature allover prints, including sun-faded rows of fans on miniskirts with tassels, flamenco-inspired short jackets, colorful florals on flounced dresses, and seashell motifs on pencil skirts.
Fringes adorned the brand's iconic Sophia dress, while sweaters came in loose weaves or chunky knits. Accessories such as clutches, totes, and sandals perfectly matched the festive mood and were adorned with raffia fringes and long, colored tassels. Notably, the macramé ballerina flats are expected to be a popular choice. In summary, La DoubleJ's Spring Summer 2024 collection captures the essence of joy and craftsmanship, earning an "olé" of approval, as they say in Spain.
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