Marlette Pre-Fall 2024 Lookbook

Merlette, the fashion brand led by designer Marina Cortbawi, unveils its Pre-Fall 2024 collection in a captivating lookbook featuring the talented actress Jemima Kirke. Shot against the luxurious backdrop of the Lotte New York Palace hotel by the talented Carlota Guerrero, the collection captures the essence of quiet moments, emphasizing a strong, unapologetic woman comfortable in her own skin.

Marina Cortbawi drew inspiration for the campaign from the concept of a "strong woman with character," embodied by the Brooklyn-based actress Jemima Kirke. Kirke, known for being unapologetically herself, perfectly embodies the spirit of Merlette. The collection aims to celebrate women who are comfortable in their bodies and exude confidence.

The overarching theme of the collection revolves around the idea of "rest is resistance." This concept is portrayed through Jemima Kirke in intimate scenes within the Lotte New York Palace hotel, wearing Merlette's latest designs either slightly layered or in their purest form. Cortbawi's designs have always prioritized ease and comfort, with meticulous hand-done details. The lookbook beautifully captures these quiet fashions in serene moments.

The images showcase Jemima Kirke in various settings, each highlighting a different facet of the Merlette Pre-Fall 2024 collection. From lounging on a windowsill adorned in a new smocked organic cotton jersey turtleneck and cotton twill side-button skirt to reclining in a bath wearing a menswear-inspired mulberry pin-striped cotton midi-dress, the collection exudes understated elegance.

Marina Cortbawi expands her breezy and sweet world with new separates in cobalt blue denim, sage green chambray, and chunky wool and nylon knit layers. These additions serve as transitional pieces complementing the high-summer specialty of flounced, smocked, eyelet, tiered, and embroidered dresses, skirts, and blouses that Merlette is known for.