Max Mara Pre-Fall 2024 Lookbook

In the fast-paced world of fashion, designers constantly strive to encapsulate the spirit of transitional moments. Ian Griffiths, the creative force behind Max Mara, found inspiration for the Pre-Fall 2024 collection in the allure of transitioning from summer holidays to the vibrant buzz of the city. With an infectious sense of optimism, Griffiths aimed to infuse the world with a much-needed dose of positivity through his latest designs.

Ian Griffiths drew inspiration from the Whitney Museum in New York, particularly from Alexander Calder's whimsical masterpiece, Cirque Calder. This 1931 artwork, a miniature circus crafted from humble materials like wire, wood, and cork, exudes an undeniable energy and cheerfulness. Griffiths recognized the universal appeal of the circus, emphasizing its ability to dispel gloomy thoughts and eschew convoluted philosophies.

Following the vivid and colorful spring show, Max Mara's Pre-Fall 2024 collection embraced a concise palette. The color scheme featured bright red, black, white, and the quintessential Max Mara hue—camel. In a witty nod to the company's headquarters in Reggio Emilia, Griffiths playfully referred to it as "Camelandia." This collection radiated an upbeat and cheerful vibe, offering a refreshing departure from the ordinary.

The collection featured pieces that were both easy and sassy, embodying a youthful spirit with a touch of razzmatazz. Eye-catching graphics, including stripes, polka dots, stars, and leopard spots, adorned pareo miniskirts paired with tucked-in blazer bodysuits, leggy all-in-ones, and panier shorts accompanied by flared-peplum, bell-sleeved tailored jackets. The Max Mara woman was poised to make a bold statement with a dash of playfulness.

A Max Mara collection would not be complete without its signature belted trench coat. For Pre-Fall 2024, the classic trench received a contemporary update in a soft caramel shade, cut slightly oversized with cable-knitted sleeves providing a delightful contrast. Introducing new shapes, Griffiths presented a biker jacket elongated into a city coat, zippered sideways for a modern twist. Additionally, a short double-breasted black coat made from see-through techno mesh added an element of intrigue and edge.

In a bid to connect with a broader demographic, Max Mara deliberately designed the Pre-Fall 2024 collection to resonate with a younger audience. Griffiths emphasized the collection's versatility, stating, "We're offering a collection to women of different ages and to women who want to look younger." The pieces seamlessly blend elegance with a youthful flair, catering to the diverse tastes and preferences of modern women.