Rev Spring Summer 2024 Lookbook

Rev Spring Summer 2024 Lookbook

Rev Spring Summer 2024 collection lookbook (18 outfits).

Rev is a brand established by the visionary minds of Laurent and Arik Bitton, renowned for their work with Iro. Their inaugural endeavor in the fashion world, a collaboration with Martine Sitbon for fall 2023, was met with enthusiastic acclaim, although some observers found themselves slightly perplexed. The underlying concept of Rev is to serve as an overarching venture masterminded by the Bitton brothers, who will periodically enlist diverse designers to breathe new life into their creations through short-term partnerships. Now that the logistics of this burgeoning enterprise have been meticulously refined, the second installment of the Sitbon project is scheduled for the spring of 2025.

In the interim, Laurent and Arik Bitton find themselves both delighted and somewhat overwhelmed by the reception garnered by Rev. Arik attributes this success to the brand's unique fusion of "innocence and rebellion." Consequently, it comes as no surprise that the duo have found their inspiration for the new season in the form of Lux Lisbon, the iconic protagonist from Sofia Coppola's 1999 cinematic masterpiece, "The Virgin Suicides." Given that the director herself is considered a fashion icon and has recently gained considerable attention with the release of "Priscilla," this thematic choice proves to be multifaceted and astute.

Intriguingly, the Bitton brothers have ventured beyond the confines of '90s references, instead drawing inspiration from the aesthetics of the 1980s, particularly captivated by the decade's robust sense of strength and androgyny. This influence is palpable in the oversized jackets, generously tailored jeans, and form-fitting leggings that are integral to their latest collection. The garments exhibit a sense of retro futurism in their draped designs, with hints of an homage to Christophe Decarnin's Balmain apparent in a striking red sequined dress featuring broad shoulders, elegantly complemented by leg warmers.

Even in visual representation, one can discern the meticulous attention the Bittons afford to fabrics. Central to their vision are jerseys that cling to the body, move harmoniously with the wearer, and lend themselves well to layering. While Rev may not be heralding a revolution in fashion, it undeniably exudes an abundance of French-girl attitude.

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