Sportmax Pre-Fall 2024 Lookbook

Sportmax Pre-Fall 2024 Lookbook

Sportmax Pre-Fall 2024 collection lookbook (26 outfits).

Sportmax's Pre-Fall 2024 collection emerges as a testament to the brand's commitment to sleek and straightforward design, seamlessly blending influences from the Mod movement and '90s minimalism. The design team skillfully navigates through various references, resulting in a lineup that boasts lean, graphic lines and an unmistakable urban spirit.

Drawing inspiration from the Mod movement, the collection showcases narrow proportions in tailored pieces, a nod to the movement's distinctive aesthetic. Additionally, the iconic 1967 film "Belle du Jour" serves as a muse for the essential A-line of minidresses, infused with a sensual undertone reminiscent of boudoir-inspired frocks. The pervasive influence of '90s minimalism is evident throughout the label's aesthetic, contributing to the overall sophistication of the collection.

The juxtaposition of different shapes defines the focused and straightforward nature of the lineup. Leather trenchcoats paired with slightly flared pants create an elongated silhouette, contrasting with the more boxy suits and miniskirts. Standout pieces within the latter category include looks lacquered with a heat-sensitive coating, resulting in a glossy finish, as well as knitted alternatives treated post-ironing for a sturdier effect.

A generous incorporation of Lycra underscores the design team's emphasis on tight-fitting separates, enhancing the body's contours and embodying the less-is-more vibe of the collection. Despite the understated approach, the Sportmax urban tribe captures attention through a charming color palette, oscillating between neutrals, chic caramel tones, pale pink, and vivid shades of indigo and royal blue.

For those seeking a bolder expression of minimalism, sheer mesh dresses and tops take center stage, punctuated by rhinestones for an added touch of glamour. This juxtaposition of subtlety and extravagance reflects Sportmax's ability to cater to diverse tastes within the urban landscape.

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