Sukeina Spring Summer 2024 Lookbook

Eschewing the traditional New York Fashion Week calendar slot, Omar Salam of Sukeina embarked on a captivating fashion odyssey for the Spring Summer 2024 collection. The enigmatic designs, meticulously curated and presented by invitation, found their stage in the vibrant landscapes of Africa and the Middle East, where Sukeina already boasts an ardent following.

Nestled in a Brooklyn high-rise with expansive windows that lend an otherworldly, floating ambiance, Salam seamlessly translated the collection's nominal theme—the metamorphosis of the sky from dawn to dusk—into tangible couture. Despite the theme's inclination toward early hours, the reality is that Sukeina's pieces are not designed for the nonchalant, just-rolled-out-of-bed errands but rather for wearers seeking to radiate main character energy and unabashed individuality.

Salam's dedication to excellence reverberates in his creative process philosophy. He asserts a demanding level of responsibility and unwavering commitment, passionately declaring, "It cannot be halfway done. It cannot be 80% done." For Salam, the act of designing transcends mere craftsmanship; it is an immersive journey of inspiration and self-expression, extending beyond the studio to envelop those who don his creations. Sukeina garments, in his vision, are transformative artifacts that empower wearers to embody their most essential selves.

Within the Spring Summer 2024 collection, standouts include a linear, body-con wiggle dress boasting a folded neckline and "tabbed" waist, and a collapsed cocoon-shaped coat dress featuring a deliberately caught-up hem that gracefully cascades in undulating waves around the body. Mesh pieces worn provocatively over bodysuits challenge conventional notions of modesty, presenting a bold statement in a fashion era that embraces audacity.

The collection's unexpected infusion of subtle early '60s references, whether deliberate or serendipitous, introduces modular "diaper" shorts and miniskirts, showcasing Salam's ability to harmonize nostalgia with contemporary allure. Traditional smocking takes a backseat to Sukeina's signature fringe on a baby-doll dress, striking an exquisite equilibrium between sassiness and sweetness.

Salam's unconventional choice to unveil his collection beyond the conventional fashion capitals reflects a desire to bridge diverse cultural landscapes and embrace the universal essence of fashion. By selecting Africa and the Middle East, he not only pays homage to the rich tapestries of these regions but also positions Sukeina as a brand that transcends geographical confines.