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About
SIR is a contemporary womenswear label founded in 2014 by Nikki Campbell and Sophie Coote. Inspired by the Australian lifestyle, we create minimal yet feminine wardrobe essentials. Our collections are designed to empower women with confident, distinctive, and versatile pieces. With a focus on separates, intimates, and ready-to-wear, SIR offers timeless styles that effortlessly blend past and present. Our clothing is crafted for the modern woman who seeks both comfort and sophistication in her everyday adventures.
