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About
ALUF emerged in 2018 from the quest for a justification of the relevance of fashion, aiming to valorize the process of self-expression through wearable objects. By crafting pieces from unique and entirely Brazilian raw materials with distinct textures and volumes that captivate the eye. Embracing sustainability, which is now indispensable in the contemporary world, the brand seeks to challenge the barriers between fashion, art, and psychology. It draws inspiration from the process of art therapy, inspired by the work of the psychiatrist Nise da Silveira, a strong Brazilian woman ahead of her time.
