About
A.P.C., the renowned Atelier de Production et de Création, a French fashion label cherished worldwide for its ingenuity, authenticity, and commitment to sustainability. Established in 1987 by Jean Touitou, A.P.C. has earned global recognition not only for its iconic association with raw denim but also for its extensive collection of clothing and accessories catering to men and women seeking a distinct style that enhances rather than eclipses their individuality. Collaborating with Jean Touitou is his wife, Judith Touitou, who serves as the artistic director of A.P.C. The name A.P.C. stands for Atelier de Production et de Création, symbolizing the brand's unwavering dedication to both the production and creative aspects of the fashion industry. For A.P.C., the synthesis of creation and production is paramount – fashion comes to life when ideas materialize. This integrated approach results in garments with a unique character and purpose. A.P.C. embraces a deliberately understated style under the sincere guidance of Jean Touitou. He openly champions the absence of extravagance that defines the A.P.C. wardrobe. The collection focuses on the essentials, presenting garments that are both chic and effortlessly wearable, crafted from premium materials with timeless cuts.
