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About
HAENGNAE is the brainchild of Anna Choi, a Korean designer raised in Japan. After honing her craft in New York and Japan, Choi's haute couture collection garnered acclaim, landing features in publications like Vogue Taiwan. Rejecting offers from established houses, she launched HAENGNAE in 2021, infusing her Korean heritage with global influences. The brand caters to 'romantic edgy' individuals who embrace self-defined authenticity and value the philosophy of love – encompassing self-empowerment and appreciation for diversity. Each HAENGNAE piece embodies love and strength, reflecting Choi's belief in cherishing existence and fostering love for oneself, animals, and the environment.
