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About
Joao Pimenta explores contemporary masculinity by delving into the wardrobe typically associated with women. In a society where gender norms are shifting, he challenges the notion that a man's fashion choices should be dictated by his sexual orientation. Drawing inspiration from Brazil's diverse social landscape, Pimenta juxtaposes elements of streetwear and traditional tailoring, blurring the lines between rich and poor, and redefining what it means to dress with open-mindedness and individuality.
