LALOH is a fashion brand created by designer Kaori Kikunaga. The source of inspiration for design is the rich nature of her hometown where Kikunaga was born and raised, and the mundane everyday life. This is incorporated into clothes with a constructive yet curvy cutting, and a counter-polar design that has a rough yet elegant design. She specializes in tailored jackets and dresses that take advantage of her tailoring experience, based on a minimalist style. After graduating from Bunka Fashion College in 2009, designer Kikunaga is in charge of tailoring custom clothing. After gaining experience in costume production and production control of domestic brands, she started her own brand in the fall winter 2019-20 season. From the 2021-22 Fall Winter season, she changed her brand name from her own name to the current name.