About
Lama Jouni is a brand dedicated to the idea that effortless style should be a staple in every woman's wardrobe. Founded by Lama Jouni, who trained at Parsons Paris and collaborated with renowned fashion houses like Balmain and Rad Hourani, the brand focuses on creating timeless, versatile, and cost-effective lifestyle essentials. Each piece is designed using soft, stretchy fabrics that hug and flatter the body, promoting both comfort and confidence. Striving to inspire a shift toward conscious shopping, Lama Jouni emphasizes the importance of thoughtful additions to a wardrobe, celebrating minimalism that transcends mere trends. The brand has received recognition from Vogue Arabia, Harper's Bazaar Arabia, and Forbes Middle East, and is featured in nearly 35 international retailers. Acknowledged for her accomplishments, including being Second Runner-Up for The Vogue Prize and a member of Forbes’ 50 Women Behind Middle Eastern Brands, Lama Jouni has also established The Outline, a manufacturing facility aimed at supporting emerging fashion designers. Through her work, the brand redefines modern essentials, offering a refined approach to everyday dressing at accessible prices.
