Acne Studios Spring Summer 2023 campaign with Devon Aoki (Model), Carlijn Jacobs (Photographer), Leopold Duchemin (Wardrobe Stylist), Masaé Ito (Makeup Artist), Olivier Schawalder (Hair Stylist).
Acne Studios, known for its unique and eclectic fashion offerings, takes a bold step in its Spring Summer 2023 campaign by enlisting the iconic supermodel Devon Aoki and the talented photographer Carlijn Jacobs. The campaign challenges the traditional notion of a supermodel editorial and adds a sharp-edged spin to the classic aesthetic.
Devon Aoki, who was one of the defining faces of the 90s, effortlessly slips back into the role of a supermodel starlet, proving that she hasn't aged a day. She embodies the delicate yet dangerous vibe of Acne Studios' Spring Summer 2023 collection, which explores feminine and romantic material motifs but subverts them with punk spikes and frayed edges. Aoki's supermodel poise beautifully complements the material interplay of the collection, creating a conversation between the garments and the model.
Carlijn Jacobs' portraits for the campaign are simple, allowing the collection and Aoki's presence to take center stage. The set design, including a pink silk bedspread, adds a touch of feminine mystique to the overall aesthetic, creating a semi-ironic juxtaposition against the delicate and dolled-up vibe of the campaign.
At first glance, the campaign may seem different from Acne Studios' usual raw and eclectic communications. However, the brand's practice of eclecticism shines through, as it incorporates disparate aesthetics into its own unique world. The subtle edge that peeks through the prim cracks further solidifies that this is not just a typical supermodel campaign, but something distinctly Acne Studios.
Acne Studios has always been known for pushing boundaries and challenging fashion norms, and its Spring Summer 2023 campaign is no exception. By bringing together the timeless beauty of Devon Aoki, the artistic vision of Carlijn Jacobs, and the brand's signature eclecticism, the campaign sets a new standard for supermodel editorials, infusing them with a sense of edginess and individuality that is distinctly Acne Studios.
The campaign serves as a reminder that fashion is not just about conforming to norms, but also about expressing one's unique personality and style. Acne Studios encourages individuals to embrace their individuality, break free from conventional fashion expectations, and explore new horizons in their personal style.
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