Casablanca Spring Summer 2024 Campaign

In the Spring of 2024, Casablanca transported fashion aficionados into an avant-garde realm where the elegance of Parisian chic intersected with the vibrant pulse of African heritage. The unveiling of their latest collection stood as a beacon of contemporary fashion deeply rooted in historical richness, capturing the essence of a bygone era's cinematic grandeur while infusing it with a modern twist quintessentially Casablanca.

Central to this immersive experience was the collaboration with renowned photographer Jordan Hemingway and movement director Meshach Henry. Together, their collective genius birthed a series of images reminiscent of Africa's cinematic golden era, shot in the historical Paris movie studios. This campaign paid homage to the nostalgia of mid-twentieth-century African cinema while seamlessly intertwining it with Casablanca's signature style.

The choice of models, including Maty Fall and Mumin Jangani, dressed in ensembles styled by Ola Oluebiti, redefined traditional cinematic icons with a contemporary and inclusive vision. This casting celebrated diversity while reinforcing Casablanca's ethos of reimagining the past to inspire the future.

The visual narrative was further enriched by the masterful contributions of art director Rashid Babiker, hair stylist Karim Belghiran, makeup artist Anne Sophie Costa, nail artist Cam Tran, set designer Olivia Aine, lighting designer Quentin Ameziane, and casting director Holly Cullen. Each element, meticulously crafted, converged to create an immersive experience that captured the essence of Casablanca's SS24 Campaign.

Under the creative leadership of Charaf Tajer, Casablanca continues to redefine luxury fashion by merging cultural narratives with innovative design. This collection not only showcased exquisite craftsmanship but also served as a testament to the brand's ongoing dialogue between the past and the present, the local and the global.

As Casablanca paves its path forward, the Spring Summer 2024 Campaign stands as a testament to the brand's visionary approach—a celebration of diversity, creativity, and the enduring power of storytelling in fashion. It encapsulates Casablanca's commitment to respecting heritage while boldly stepping into the future, leaving an indelible mark on the fashion landscape.