Casablanca Tennis Club Campaign

In a thrilling collaboration that seamlessly blends sport and fashion, Nordstrom has joined forces with the Paris-based contemporary brand Casablanca to introduce an exclusive capsule collection. Named the Casablanca@Nordstrom concept, this innovative collection brings forth a fusion of modern tennis-inspired athleisurewear, combining ready-to-wear ensembles, accessories, jewelry, and eyewear for both men and women. With a focus on après-sport elegance, engineered knitwear, and on-court flair, the Casablanca Tennis Club capsule collection is set to redefine how we view athletic fashion.

The creative minds at Casablanca, led by the visionary Charaf Tajer, have embedded the essence of the Casablanca Tennis Club into every fabric, stitch, and design of this collection. "The Casablanca Tennis Club has always been an integral part of the brand’s DNA from the very beginning," Tajer expressed. This deep-rooted connection to tennis heritage is evident in each piece, reflecting the brand's commitment to crafting attire that harmonizes style, function, and cultural resonance.

Jian Deleon, Nordstrom’s men’s fashion director, couldn't hide his excitement about this collaboration. "Charaf Tajer’s vision for Casablanca has always been a feast for the eyes," Deleon remarked. He praised Tajer's skillful use of vibrant prints and rich color stories, a trademark that has set Casablanca apart in the fashion world. "The opportunity to bring that to our customers is exciting, especially when filtered through the lens of tennis. I’m a fan of how he subverts and reinterprets resort and leisurewear with his signature sense of irreverence," Deleon added.

The collection boasts a diverse range of pieces, catering to the tastes of both tennis enthusiasts and fashion aficionados. From the après-sport tracksuits that blend comfort and elegance to the meticulously crafted engineered knitwear, each element has been thoughtfully designed to embody the spirit of the court and the runway.

One of the standout features of this collection is the special collaboration with Mad Paris. This collaboration brings forth exquisite items such as the Contax G2 camera and the first-ever Casablanca tennis racquet, encased in a specially designed case featuring the brand's iconic perforated leather and colorblock branding. These pieces are not just accessories; they are reflections of the brand's commitment to luxury and innovation.

The Casablanca Tennis Club capsule collection is more than just clothing; it's an invitation to embrace the harmonious blend of athleticism and sophistication. Prices for the collection items vary, ensuring that there's something for every budget. From logo ribbed socks starting at $40 to the luxurious Contax G2 camera priced at $8,240, the collection caters to a diverse range of tastes and preferences.