Chanel Spring Summer 2024 Campaign

Virginie Viard's Chanel Spring Summer 2024 campaign completes the collection's journey by returning to its birthplace, the idyllic Villa Noailles. This breathtaking modernist estate along the French Riviera wasn't just the inspiration for the collection, it's now the perfect canvas to showcase the designs.

Photographed by Chanel's longtime collaborators Inez & Vinoodh, the campaign stars actress and director Riley Keough, the brand's newest ambassador, alongside house favorite Rianne Van Rompaey. The serene beauty and clean lines of the villa are echoed throughout the images, creating a seamless connection between the collection and its source of inspiration.

Fluidity, a key theme from the runway show, takes center stage again. The campaign captures the designs in motion, their form influenced by the villa's architecture and gardens. Graphic checks and bold stripes nod to the modernist lines, while floral prints and intricate embroidery celebrate the vibrant flora that graces the grounds.

Van Rompaey stuns in the legendary pink room, adorned in a matching neoprene outfit with a playful dance of Chanel's double 'C' motif and bold florals. As the scene shifts to the garden, Van Rompaey transitions through three looks: a floral lace coat ensemble, a white sequined guipure lace skirt suit, and a playful mix of stripes, checks, and bermuda shorts.

Keough embodies summer glamour poolside in a floral lace dress with a matching cape, a black sequined guipure lace jacket and skirt with a white swimsuit, and a striped terrycloth jacket bursting with color.

Both Keough and Van Rompaey express their deep admiration for Chanel. Keough sees the Chanel woman as sophisticated, elegant, artistic, and boldly authentic, while Van Rompaey cherishes the opportunity to tell a story that transcends a single season.

The campaign is a visual testament to effortless luxury. Keough and Van Rompaey perfectly capture the spirit of Villa Noailles and its inhabitants, injecting the space with Chanel's signature joie de vivre.