Genny Spring Summer 2024 campaign featuring Anne Vyalitsyna (Model), Giampaolo Sgura (Photographer), Alex White (Wardrobe Stylist), Luca Cianciolo (Makeup Artist), Franco Gobbi (Hair Stylist), Sara Cavazza Facchini (Creative Director).
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Genny unveils its new Spring Summer 2024 campaign featuring model Anne Vyalitsyna, captured by photographer Giampaolo Sgura. With a focus on timeless, contemporary, and sophisticated creativity, the campaign marks a significant milestone for the brand following its recent tenth anniversary celebration.
Directed by Sara Cavazza Facchini, the brand's signature color, white, takes center stage in both the anniversary runway show and this campaign. Supported by stylist Alex White, Giampaolo Sgura's imagery beautifully encapsulates the essence of Italian style and the beauty of femininity.
The collection celebrates the distinctive elements of the Genny woman, showcasing fluid volumes juxtaposed with cocoon shapes and details inspired by the natural world. Intricate weaving techniques and silhouettes echoing the ergonomics of the orchid – Genny's symbolic flower – are prominent features. Premium fabrics, cosmopolitan accessories, and bold garments maintain the energetic allure envisioned by Sara Cavazza Facchini.
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