Gucci Ancora Spring Summer 2024 Campaign

In a vibrant celebration of style and individuality, Creative Director Sabato De Sarno introduces the Gucci Ancora Spring Summer 2024 collection through a captivating campaign that pays homage to the artistry of fashion photography. The campaign, beautifully lensed by the renowned David Sims, marks a poignant return to the origins of Sabato De Sarno's fashion journey, as Sims was the first photographer with whom the Creative Director collaborated when he embarked on his remarkable career.

"The girls with their attitude, David’s light, my new Gucci," Sabato De Sarno expresses, encapsulating the essence of the campaign. This sentiment is echoed through the lens of Sims, whose iconic touch breathes life into the vision of the Creative Director. Five fresh faces, Fadia, Ana, Jiahui, Nyajuok, and Violet, step into the spotlight, becoming the living embodiment of De Sarno's debut Spring Summer 2024 collection for Gucci.

In the Gucci Ancora campaign, the viewer is invited to "fall in love, ancora" – a call to experience the enchantment that fashion ignites when it is worn and interpreted with a personal attitude. Each photograph becomes a visual narrative, a tribute to the emotions stirred by the art of fashion.

The campaign captures the essence of "the way they are" – a celebration of authenticity and diversity. With five distinct attitudes and one cohesive collection, David Sims' lens immortalizes the spirit of the Gucci Ancora campaign. Ana, Violet, Jiahui, Fadia, and Nyajuok become muses, embodying Sabato De Sarno's vision for the Gucci wardrobe, creating a visual symphony that resonates with the brand's timeless elegance and contemporary flair. The result is a collection that transcends clothing to become a statement of self, where fashion meets personal attitude in a harmonious dance.