Gucci Bamboo 1947 Ss23 Campaign

Gucci Bamboo 1947 Ss23 Campaign

Gucci Bamboo 1947 SS23 campaign with Liu Wen (Model), David Sims (Photographer), (Wardrobe Stylist), Thomas De Kluyver (Makeup Artist), Paul Hanlon (Hair Stylist), Ezra Petronio, Lara Petrusevych (Art Directors).

Gucci Bamboo 1947 Spring 2023: A Timeless Icon Reimagined. Gucci, pays homage to the enduring style of a fashion icon with its latest campaign featuring the Bamboo 1947 handbag for Spring 2023. The campaign, creatively directed by Ezra Petronio & Lara Petrusevych and photographed by David Sims, is divided into two chapters that showcase the versatility, grace, and history of this iconic bag.

The first chapter of the campaign features Liu Wen, a superstar model, in crisp and airy portraits captured by David Sims. Liu Wen effortlessly exemplifies the ability of the Bamboo 1947 handbag to elevate a broad range of personal styles while maintaining its trademark grace. The bag's design, with its bamboo handle and meticulous leather craftsmanship, adds a touch of sophistication and timelessness to any ensemble.

The second chapter of the campaign takes a deeper dive into the history and construction of the Bamboo 1947 handbag. The campaign video sheds light on the fascinating fact that the decision to use bamboo in the design of the bag arose from the material scarcity in Italy after World War II. The video showcases the flame-treated construction of the bamboo handle, along with the intricate leather working and stitching that goes into crafting this iconic piece. It offers a glimpse into the meticulous craftsmanship and attention to detail that Gucci puts into creating the Bamboo 1947 handbag, making it a true work of art.

Together, these two parts of the campaign offer an informative and inspiring look at the story and status of the Gucci Bamboo 1947 handbag. With its rich history, exquisite craftsmanship, and timeless design, the Bamboo 1947 handbag continues to captivate fashion enthusiasts and stand as a symbol of enduring style.

The Gucci Bamboo 1947 handbag is not just a fashion accessory, but a piece of art that embodies the heritage, craftsmanship, and innovation of Gucci. Its bamboo handle, a unique and iconic feature, represents the brand's commitment to sustainability and its Italian heritage. The bag's versatile design allows it to complement a wide range of personal styles, making it a must-have for fashion-forward individuals who appreciate the fusion of heritage and contemporary aesthetics.


Footage for Gucci Bamboo 1947 Ss23 Campaign.

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