Gucci Fall Winter 2023-24 Campaign

Gucci's Fall 2023 campaign, under the creative lens of photographer and director David Sims, ventures into liminal realms. By reinterpreting the brand's archival inspirations, the visuals capture a serene blend of nostalgia and eager anticipation within a stripped-down visual narrative.

The campaign's set design mirrors the backdrop of the corresponding women's show, where the Gucci Hub was adorned with an all-encompassing yellow-green carpet. This unconventional hue might not befit household walls, but when juxtaposed with Gucci's refined designs, it assumes a distinct and impactful grace.

This encompassing color palette becomes the exclusive canvas for Sims' photographs, manifesting as vibrant yet uncomplicated portraits that exude individual personas.

The accompanying short film delves deeper into this minimally expressive realm. The expansive green expanse is anchored by an elevator leading to nowhere, reminiscent of the one showcased in the women's runway presentation. Accompanied by the atmospheric and contemplative tones of "Brakhage" by Stereolab, the models' movements infuse a calm vitality and introspection into this threshold space.

The term "liminal" aptly captures the essence here – a juncture between the Fall 2023 collections that essentially serves as a palate cleanser between Alessandro Michele's era and the eagerly awaited debut of Sabato De Sarno. The campaign adeptly upholds Gucci's recognizable aesthetic while refraining from committing excessively to any one direction. It embodies the excitement for what lies ahead, yet underscores the significance of those elusive in-between moments.