Gucci Lido Beachwear 2024 Campaign

Gucci, under the creative direction of Sabato De Sarno, continues to redefine luxury with an effortless elegance. Since his debut last September, De Sarno has infused the Italian fashion house with a new sense of relaxed sophistication, and the latest Gucci Lido Beachwear 2024 collection is no exception.

Drawing inspiration from the stylish beach clubs dotted along Italy's picturesque coastline, the Gucci Lido collection captures the glamour and allure of summer hotspots. Shot by photographer Anthony Seklaoui and styled by Thomas De Kluyver, the campaign showcases a range of beachwear essentials designed to evoke the spirit of leisurely days spent by the sea.

The collection features minimalist yet monogrammed swimwear reminiscent of '90s supermodels, alongside striped silk shirts and pants perfect for lounging on a beach chair. Knit minidresses add a touch of sophistication to poolside parties, reflecting De Sarno's vision of a chic summer wardrobe.

Gucci Lido offers a comprehensive range of beachwear essentials, from triangle bikinis to one-piece swimsuits with oversized side cut-outs, available in both logoed and solid color options. Accessories such as straw hats, tote bags, and espadrilles complete the coastal look, with vibrant accents like lemon-yellow detailing adding a pop of color.

The collection also includes sets designed for strolling through seaside villages or enjoying sunset cocktails. Iconic Gucci bags like the Jackie and GG Marmont are reimagined in canvas and straw-effect raffia variants, suitable for beach outings and beyond. Colorful GG canvas accessories, including the Luce and Moon Side bags, infuse the collection with a playful touch, while neon detailing adds a modern twist to classic motifs.

Gucci Lido will be available at select pop-up in-store locations in some of the world's most famous tourist destinations, including Porto Cervo, Capri, the Hamptons, and Saint-Tropez. Each location serves as an ideal backdrop to showcase the collection, allowing travelers to immerse themselves in the world of Gucci Lido and experience the luxury of the Maison firsthand.