Gucci X Adidas Spring 2023 Campaign

Gucci X Adidas Spring 2023 Campaign

Gucci X Adidas Spring 2023 campaign ad featuring Jie Zheng, Morgan Yates, Mumin Jangani, Tali Bulycheva (Models), Max Siedentopf (Photographer), Luca Galasso (Wardrobe Stylist), Camilla Romagnol (Makeup Artist), Louis Ghewy (Hair Stylist).

Adidas and Gucci have joined forces once again to bring forth a lively and retro-inspired campaign for their Spring 2023 collaborative collection. This colorful campaign, directed and photographed by renowned Gucci collaborator Max Siedentopf, effortlessly blends a nostalgic aesthetic with a contemporary vibe.

The collection features updated versions of iconic Adidas sneakers adorned with Gucci’s iconic monogram and bold pops of vibrant and pastel colors. The ready-to-wear pieces are a modern twist on classic sportswear styles, adding an elevated and stylish edge to vintage-inspired looks.

Siedentopf’s portraits evoke a playful and energetic vibe, channeling the minimal and fun fashion editorial energy of the 90s. Shot in bare studio spaces, the models strike athletic poses from subtly off-kilter angles, while the art direction incorporates logos from both brands in different colors from the collection, creating a cohesive and striking visual identity.

The campaign's short videos are the highlight, perfect for TikTok and YouTube Shorts. Dynamic cinematography and tricky digital editing create a mind-bending moving portrait of the collection, showcasing the spunky personalities who wear it. Overall, the campaign captures the fun and bold spirit of the collaboration, making it a must-see for fashion enthusiasts and sneakerheads alike.

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