Gucci X Adidas Spring 2023 Campaign

Adidas and Gucci have joined forces once again to bring forth a lively and retro-inspired campaign for their Spring 2023 collaborative collection. This colorful campaign, directed and photographed by renowned Gucci collaborator Max Siedentopf, effortlessly blends a nostalgic aesthetic with a contemporary vibe.

The collection features updated versions of iconic Adidas sneakers adorned with Gucci’s iconic monogram and bold pops of vibrant and pastel colors. The ready-to-wear pieces are a modern twist on classic sportswear styles, adding an elevated and stylish edge to vintage-inspired looks.

Siedentopf’s portraits evoke a playful and energetic vibe, channeling the minimal and fun fashion editorial energy of the 90s. Shot in bare studio spaces, the models strike athletic poses from subtly off-kilter angles, while the art direction incorporates logos from both brands in different colors from the collection, creating a cohesive and striking visual identity.

The campaign's short videos are the highlight, perfect for TikTok and YouTube Shorts. Dynamic cinematography and tricky digital editing create a mind-bending moving portrait of the collection, showcasing the spunky personalities who wear it. Overall, the campaign captures the fun and bold spirit of the collaboration, making it a must-see for fashion enthusiasts and sneakerheads alike.