Jean Paul Gaultier Flowers Spring 2023 Campaign

Jean Paul Gaultier presents a mesmerizing campaign for its Spring 2023 collection, which can be described as a siren song. The photographer, Elizaveta Porodina, captures the campaign's visual narrative, while Florence Tetier leads the creative direction.

Kylie Jenner, a ubiquitous personality, takes the lead in the campaign, but with a slight twist in her appearance - bleached hair, eyebrows, and lip liner. Porodina's distinct and immersive style uses vivid colors, retro-glam, and saturation effects to capture Jenner's allure, transforming her into a mermaid-like muse. The campaign cleverly employs lighting and water effects to enhance the psychedelic nature of the "Flowers" collection's floral prints and sailor stripes.

Although Kylie Jenner's omnipresence may cause some fatigue, JPG's unmistakable design language still resonates today, and this campaign is a potent reminder of that fact. It is guaranteed to make a significant impact and create ripples in the fashion industry.