Longchamp Spring Summer 2024 Campaign

The Longchamp University Spring Summer 2024 collection presents a vibrant and dynamic fusion of fashion and art inspired by the melting pot of Parisian living. The collection invites us to explore a world where imagination and audacity converge, resulting in beautiful creations that reflect the spirit of the city.

The narrative of the collection is set in a Parisian flat-share, where an impromptu photoshoot captures the essence of the moment. Laughter, ideas, and creativity fill the air, creating a lively and energetic atmosphere. The collection introduces two key items, Le Pliage Xtra and Le Pliage Energy, which play the role of models in this adventure, symbolizing a commitment to living life to the fullest.

The mention of Erasmus+ students adds an international flair to the collection, emphasizing curiosity and optimism. These students embody values that resonate with Longchamp, always keeping their eyes open to new experiences and accompanied by the iconic Pliage bag with its universal character.