Louis Vuitton Cruise 2024 Campaign

The Louis Vuitton Cruise 2024 campaign, skillfully captured by the talented photographer Jamie Hawkesworth, seamlessly intertwines elements of the Baroque era with avant-garde aesthetics. This campaign showcases the creative direction of Nicolas Ghesquière, who boldly redefines traditional feminine fashion codes, set against the breathtaking backdrop of Lake Maggiore's majestic landscapes and the ornate Baroque architecture that graces the region nestled south of the Alps, between Italy and Switzerland.

Hawkesworth's photographic technique masterfully captures the enchanting radiance of the golden hour lighting, transforming the models into contemporary muses who effortlessly blend ethereal romanticism with forward-thinking dynamism. Meanwhile, the natural beauty of the surroundings and the iconic European architecture serve as a captivating backdrop, stretching evocatively into the distance.

Simultaneously embracing and challenging the influences of tea-party-ready and rococo aesthetics present in the collection, the campaign embodies a spirit of opulent contemporary freedom. It elegantly reflects Louis Vuitton's distinctive style, offering a luminous and poised expression of the brand's signature aesthetic.