Rabanne Spring Summer 2024 Campaign

Paco Rabanne smolders into the new season with its Spring Summer 2024 campaign, a statuesque exploration of sensuality captured by photographer Alasdair McLellan. Danish model Mona Tougaard takes center stage, radiating a carnal magnetism that perfectly embodies the brand's bold heritage.

The campaign draws inspiration from Paco Rabanne's past, specifically Jean Clemmer's "Nues" (1969) series. This iconic collection of nude portraits previously graced pieces in Julien Dossena's runway show, and now finds new life through McLellan's lens. Tougaard's statuesque form echoes the stark beauty of Clemmer's work, imbued with a contemporary sensuality.

Styled by Marie-Amélie Sauvé, the campaign showcases signature Paco Rabanne pieces. Tougaard's body language speaks volumes, a silent yearning radiating from her every pose. The images capture a simmering heat, a desire for the raw, unadulterated sensuality that Paco Rabanne embodies.

This campaign is a testament to Dossena's vision for the house. It's a powerful fusion of past and present, where timeless sensuality meets modern aesthetics. With Tougaard as the captivating protagonist, Paco Rabanne promises a summer season that is both daring and undeniably alluring.