Rabanne X H&M 2023 Campaign

Paco Rabanne and H&M have united to create a mesmerizing campaign that seamlessly blends fashion, film, dance, and architecture to celebrate their forthcoming collaborative collection. Directed by the talented Xavier Dolan, the campaign film is a sensory feast like no other.

Rabanne, the latest prestigious fashion house to join H&M's roster of high-profile collaborations, delves into its 1960s archives. The iconic creations of the house's founder are rejuvenated through the creative lens of their current director, Julien Dossena. This reinvention is then given an accessible and celebratory twist through the H&M collaboration. The collection extends beyond clothing, featuring a home décor capsule, and a selection of ready-to-wear items will be available for rental through H&M's innovative program, catering to those seeking a bold night-out look.

Julien Dossena, creative director of Rabanne, shared his vision for this collaboration, expressing his desire to explore new shapes, geometrical and simplified decor, and pay homage to Paco Rabanne's original artistic world and era through colors and materials. The collection successfully encapsulates this spirit, offering a modern and democratic perspective on Rabanne's legacy.

Dolan's short film brilliantly encapsulates the collection's fusion of mod partywear and retrofuturist aesthetics. The stage setting evokes otherworldly desert landscapes reminiscent of Star Wars and Dune, while a towering brutalist structure emerges monolithically from the sands, representing 20th-century modernism. Bathed in a mesmerizing play of kaleidoscopic lights that reflect off the collection's sequins and paillettes, models strut through this space with an air of heroism and prophecy.

Accompanying the models are a troupe of dancers directed by Carine Charaire and Olivier Casamayou, the talented choreographers behind the Paris-based studio I Could Never Be A Dancer. Their angular and dynamic movements vividly express the dynamism of the collection, set against a backdrop of purple skies. The musical score, a blend of electronic club beats and cinematic orchestration, adds a sci-fi epic quality to the performance.

H&M continues its commitment to offering high-fashion collaborations the visual campaign treatments they deserve. This short film is a shining example of their dedication, seamlessly blending dance, film, and fashion in a dazzling display. The campaign remains faithful to Rabanne's identity while pushing it forward in a progressive, accessible, and celebratory direction.