Saint Laurent Fall Winter 2023-24 Campaign

Saint Laurent Fall Winter 2023-24 Campaign

Saint Laurent Fall Winter 2023-2024 campaign featuring Awar Odhiang, Freja Beha Erichsen, Roxane Plaza, Sihana Shalaj (Models), Juergen Teller (Photographer), Paul Sinclaire (Wardrobe Stylist), Karin Westerlund (Makeup Artist), Duffy (Hair Stylist), Anthony Vaccarello (Creative Director).

Saint Laurent's Winter 2023 campaign unfolds as a captivating narrative of bourgeois sensuality set against the backdrop of the timeless streets of Paris. This creative endeavor marks another chapter in the ongoing collaboration between creative director Anthony Vaccarello and the acclaimed photographer-director, Juergen Teller.

The campaign's exquisite visuals grace the iconic architecture of Paris with an air of refined sobriety, bordering on melancholy. Under the gray skies, a predominantly black palette accentuates Vaccarello's sharply exaggerated tailoring and the interplay of drapes and flowing fabrics, creating a decisive and moody silhouette against neoclassical marble and bronze. Interior shots reveal models in various states of dress and undress, subtly conveying a twisted sense of bourgeois sophistication.

Teller's accompanying cinematic short film deepens the chic, dark mood. Models stand with power amidst winds tugging at scarves and skirt trains, reminiscent of half-hearted ghosts. The sun struggles to pierce through the clouds, and lacquered nails and pointed pumps grace plush baroque carpets. Set to Jon Brion's score from "Eternal Sunshine of the Spotless Mind," the music's hesitant guitar and nebulous strings perfectly complement the overall atmosphere.

This aesthetically mood-driven campaign exemplifies the symbiotic relationship between Vaccarello and Teller. Teller adeptly constructs a visually rich context in which Vaccarello's designs thrive on their own terms. It presents a world that mirrors ours but with a distinct difference—a luxocracy where only the most formidable and sophisticated women endure. Unassailably cool and classy, the campaign stands as a remarkable testament to Saint Laurent's visionary interpretation of the essence of Paris.


Videos for Saint Laurent Fall Winter 2023-24 Campaign.

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