Tod's Spring Summer 2023 Campaign

Tod's Spring Summer 2023 campaign captures the essence of a peaceful getaway with a focus on the collection's airy feel and calming neutral color palette. Photographer Karim Sadli, with creative direction from Charles Levai and Kevin Tekinel, offers a dual approach in the campaign. One set of imagery features simple studio portraits in color, while the other set of black-and-white images showcases the same characters in outdoor vignettes, exploring a Tuscan palazzo and capturing a gorgeous play of texture.

The accompanying short film, titled "Summer Interlude" follows four friends on a road trip through the Italian countryside, finding peace and relaxation in an isolated destination. The cinematography and bossanova soundtrack create a serene and easygoing atmosphere, emphasizing the luxurious details of the collection and connecting this luxury with the idea of having nowhere to be except for right where you are.

The campaign successfully captures the essence of the Tod's brand, offering a sense of escapism and luxury in a serene and beautiful environment. The collection's intentional details and neutral color palette shine through in both the photographs and the film, while the Italian countryside serves as the perfect backdrop for this calm adventure. Overall, Tod's Spring Summer 2023 campaign is a well-executed representation of the brand's essence and vision.