Versace Icons 2023 Campaign

Versace's Icons collection for 2023 presents a striking campaign that pays homage to the brand's heritage while embracing enduring fashion statements. The campaign features house ambassadors Anne Hathaway and Chris Lee, captured by the renowned photography duo Mert Alas & Marcus Piggott.

Elevating Timeless Wardrobe Essentials - In a fashion world often characterized by fleeting trends, Versace delves into its own archives to reintroduce timeless wardrobe essentials designed for empowered women. The iconic Versace hourglass silhouette, power tailoring, and sultry bustiers have been reimagined with a contemporary twist, demonstrating their continued relevance and allure.

One of the standout motifs in this campaign is the revival of the Medusa '95 House hardware, a symbol of Versace's timeless elegance and opulence. The collection also introduces leather Greca Goddess accessories, featuring the House Greca signature in gold, adding a luxurious touch to the designs.

Anne Hathaway and Chris Lee: Ambassadors of Timeless Style - The choice of Anne Hathaway and Chris Lee as the faces of the Icons 2023 collection is impeccable. Both international superstars embody a unique blend of grace, style, and confidence that perfectly encapsulates Versace's vision for empowered women.

Mert & Marcus, the photography duo behind the campaign, take an elegantly straightforward approach. They capture Hathaway and Lee in a minimalist studio setting, focusing on the essence of the clothes and the charisma of the women wearing them. This simplicity of presentation magnifies the timeless allure of the designs and highlights the distinct personalities that Hathaway and Lee infuse into each piece.

Embracing Quiet Luxury - Versace's Icons collection aligns perfectly with the concept of "quiet luxury" for the Fall 2023 season. It offers timeless wardrobe essentials that can be cherished and worn for years, maintaining their relevance and charm. The collection isn't about chasing fleeting trends; it's about making an investment in style that transcends time.

The Power of Visual Simplicity - The campaign's simple yet razor-sharp visuals serve as a powerful medium to convey the brand's commitment to timelessness. It's a reminder that true luxury speaks through the elegance of design, the quality of craftsmanship, and the confidence it instills in those who wear it.