Versace Spring Summer 2024 Campaign

Versace's latest Spring Summer 2024 campaign is not just a showcase of fashion; it's a celebration of heritage and the empowerment of a new generation. At its heart lies the return of an icon: Claudia Schiffer. The German supermodel reunites with the Italian fashion house, marking a significant milestone in Versace's history.

Thirty years after her first collaboration with the brand, Claudia Schiffer once again graces the Versace campaign, embodying the essence of the brand's legacy. Her presence symbolizes a timeless connection between past and present, bridging generations of style and sophistication.

In this campaign, Versace doesn't just rely on nostalgia; it embraces the future by assembling a diverse cast of models who represent the brand's past, present, and future. Alongside Schiffer, faces like Loli Bahia, Mona Tougaard, Meng Yuqi, and Fernando Lindez join forces to redefine Versace's aesthetic for the modern era.

Photographed by Mert Alas, the campaign captures the essence of versatility and power embodied by this new generation of Versace talent. Through captivating images and video, the campaign emphasizes themes of beauty, empowerment, elegance, and future-forward determination.

Central to the campaign is the debut of Versace's new Medusa '95 bags, featuring a tote and purse adorned with the brand's iconic Medusa shield. Schiffer takes center stage, showcasing these statement pieces that seamlessly blend heritage with contemporary flair.

Donatella Versace, the driving force behind the brand, expresses her admiration for the campaign stars, recognizing their ability to infuse power and grace into Versace's signature designs. For her, the campaign represents everything she loves in fashion—a fusion of tradition and innovation that defines Versace's ethos.

Beyond the faces, the Spring/Summer 2024 collection itself exudes youthful energy and a sense of fun. Sharp, clean silhouettes dominate both the men's and women's lines, featuring tailored jackets, silk shirts, micro shorts, and wide-leg trousers. Accessories such as the Greca Goddess and Athena tote bags pay homage to Versace's heritage, enriched with metallic leather and intricate embroidery.

Notably, the collection marks a significant moment as Versace opens its fashion show with flats for the first time, exemplified by shoes like the Gianni Ribbon ballerina flats and cork-soled sandals. This departure from tradition underscores Versace's commitment to empowerment and inclusivity, setting the stage for a new chapter in the brand's evolution.