Zimmermann Resort 2024 Campaign

Zimmermann's Resort 2024 campaign, under the creative direction of Emil Vrisakis and the lens of photographer Benny Horne, beautifully embraces a coastal aesthetic.

In this resort season, Zimmermann remains true to its distinctive spirit of wanderlust and takes us to the charming town of Atrani along Italy's picturesque Amalfi Coast. Set against a backdrop of historical architecture, charming cafe-filled squares, winding cobblestone streets, and the shimmering azure waters of the Mediterranean, model Barbara Valente epitomizes the essence of carefree summer romance.

The accompanying video breathes life into the collection's graceful, floral designs, showcasing their delicate layers and setting the mood with an intimate ambient soundtrack.

One notable aspect of Zimmermann campaigns is their consistent aesthetic, which is simultaneously their strongest marketing asset. The fact that we can anticipate the look and feel of a Zimmermann campaign even before seeing it speaks to the brand's unwavering and easily recognizable identity. Customers know what to expect, and Zimmermann understands precisely how to engage its audience.

With an air of effortless elegance, this campaign embodies Zimmermann's core creative principles of adventure, femininity, and independence, maintaining the brand's pursuit of a global romance.