Amiri Fall Winter 2024-2025 Menswear collection fashion show (January 18, 2024).
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Mike Amiri, the visionary designer behind the eponymous brand Amiri, showcased his Fall Winter 2024-2025 Menswear Collection in a spellbinding fashion show that seamlessly wove together elements from the past and present. Graduating summa cum laude from UCLA with a major in history, Amiri's understanding of the patterns of human behavior across time was on full display, creating a collection that resonates with the present while paying homage to the past.
The context for the Fall Winter 2024-2025 collection was the designer's home turf, Los Angeles, a city where Amiri's influence in fashion has become widespread. The set was thoughtfully staged after the auditorium of a movie theater from the talkies era, providing a nostalgic backdrop for the sartorial journey that unfolded.
Amiri ingeniously intertwined references from two distinct periods—the 1950s and the 1990s. Drawing inspiration from the mid-'90s era young actors, such as a young DiCaprio on the brink of cinematic breakthroughs, the collection captured the essence of dressing up while remaining authentic. The garments reflected a blend of '90s kick pant shapes with the revival of '50s motifs, featuring softly boxy lounge suit jacket shapes reminiscent of OG Brioni.
Amiri described his vision for the collection, stating, "You'd see tailoring that almost looked thrifted in some ways, and mixed so that it gave you that chance to show up to something formal but with a bit of informality in your personality." The result was a harmonious fusion of eras, played out as finely as a jazz clarinet, with a smooth and evocative soundtrack setting the tone for the runway.
The collection featured new house monograms with historical echoes, adding a layer of sophistication to the pieces. Jacquards depicted Old Hollywood landmarks, creating a visual narrative that spoke to Amiri's cinematic influences. Fresh generational accents included skate sneakers, luxe-grungy cardigan knits, and jeweled beanies, offering a contemporary twist to the nostalgic atmosphere.
The show's set, inspired by a David Lynch quote, embodied a sense of mystery and anticipation. Amiri expressed this sentiment, saying, "Curtains can be both hiding and revealing. There's that feeling of mystery in waiting to see what comes next." The collection, much like a captivating film, left the audience eagerly awaiting the next scene in Amiri's sartorial narrative.
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