Ashi Studio Spring Summer 2024 Haute Couture Fashion Show

The Ashi Studio Spring Summer 2024 haute couture collection presented a sensory feast that commenced with a culinary inspiration. Renowned Paris-based designer Mohammed Ashi, drawing from an intriguing encounter with charcoal at a Japanese restaurant, embarked on a captivating exploration of Japanese culture. This journey led him to delve into waka, a concise form of Japanese poetry, and the accompanying art of calligraphy. However, instead of a direct reference, Ashi sought to convey powerful emotions through his distinctive sculptural silhouettes.

The runway spectacle commenced with a striking suit characterized by strict lines, ingeniously disrupted by a bristle of raffia. This avant-garde opening set the tone for the collection, which seamlessly fused tradition with contemporary elegance. The subsequent garments included a sheer, skin-baring gown featuring a transparent bodice that cascaded into a mesmerizing tumble of drapes accentuating the hips. The collection further showcased sheathes with high side cuts and cocoon-like minis, drawing inspiration from the graceful drape of kimonos on the shoulder.

Ashi's exploration of Japanese culture was translated into sculptural silhouettes that evoked a sense of emotion and artistry. The black and white palette, adorned with shimmering details, aimed to emulate the subtle sensations experienced while reading a poem. This poetic touch was accentuated by the addition of embellishments such as seashells and sequins, creating fabrics that not only visually captivated but also offered an audible allure, enhancing the overall experience. The incorporation of ASMR elements, like the distinct sound of seashells and sequins, contributed to a multisensory journey for the audience.

The designer's sophomore offering presented a sophisticated evolution, reconnecting with the sculptural aspects explored in Ashi's earlier career. The use of raffia, transparent fabrics, and draping techniques culminated in garments that were not only visually striking but also conveyed a sense of depth and substance. The collection's resonance with the couture cognoscenti in the room was palpable, with the audience expressing a heightened appreciation for the intersection of Japanese cultural influences and Ashi's avant-garde design philosophy.