Chanel Cruise 2024 collection fashion show in Los Angeles, California (May 10, 2023).
The spirit of Coco Chanel returned to Hollywood as the iconic French luxury brand showcased its much-anticipated Cruise 2024 collection at the historic Paramount Studios. Amidst an ongoing strike by the Writers Guild, Chanel brought together a star-studded audience and created an Instagrammable experience that perfectly captured the essence of both Hollywood glamour and the brand's signature style. The collection, designed by Virginie Viard, paid homage to the Golden Age of cinema while infusing a contemporary twist inspired by the world of fitness and athleticism.
Paramount Studios, the birthplace of many timeless Hollywood classics, served as the backdrop for the Chanel Cruise 2024 fashion show. Bruno Pavlovsky, president of fashion and president of Chanel SAS, clarified that the brand's use of the space was prearranged months ago and not connected to the ongoing strike. As celebrities, including Margot Robbie, Kristen Stewart, and Elle Fanning, arrived at the venue, the ambiance reflected the allure of the past, with neon signs, food trucks, and roller skaters adding a touch of nostalgia.
The runway set at the Chanel Cruise 2024 show was dominated by an enormous movie screen, showcasing sweeping views of palm trees, the Los Angeles skyline, and the beach. The collection was presented alongside a film backdrop featuring French actress and Chanel ambassador Alma Jodorowski embodying the Hollywood dream with her bouncy waves and exercise routine. Viard drew inspiration from the fusion of sport and elegance, evoking the iconic figures of the past while embracing modernity.
The Chanel Cruise 2024 collection exuded Hollywood glamor with a fitness-inspired twist. Models strutted down the runway to the provocative opening song from the film "Basic Instinct," adorned not in classic little black dresses but in crystal-edged dolphin shorts, star- and comet-embroidered leotards, and crop tops. The looks paid homage to various screen characters from different eras, incorporating elements from films like "Chinatown," "Valley of the Dolls," and "Once Upon a Time in Hollywood."
The Chanel Cruise collection masterfully blended styles from different decades. Barbie pink tweed short shorts and bustiers embodied the spirit of the hit television series "Beverly Hills, 90210," while filmy chiffon dresses with bold camellia prints and lace layers added a bohemian flair. Pastel twin sets, painted denim, and gold-accented ensembles showcased a range of versatile options, while the disco light-up heels emerged as a potential cult accessory.
Virginie Viard's love affair with California began in 2006 when Karl Lagerfeld presented the Chanel cruise collection in Santa Monica. The stunning coastal landscape and her admiration for matinee idols like Nastassja Kinski influenced Viard's career as a costume designer and fueled her passion for film. Chanel's involvement in the Cannes Film Festival with the film "Jean du Berry" further exemplifies the brand's commitment to supporting creativity and the arts.
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