Jil Sander Fall Winter 2024-25 Fashion Show

At Milan Fashion Week, Jil Sander presented a collection that sought to envelop its wearers in a sense of comfort and softness, a response to the tumultuous times we live in. Luke and Lucie Meier, the creative minds behind the brand, emphasized the universal appeal of comfort, leading them to explore rounded silhouettes, double-face construction, and padding reminiscent of down coats and quilted bedspreads.

The collection departed from Jil Sander's signature minimalism of the 1990s, opting instead for curves and fluid lines throughout. Swishy suits in vibrant hues like red, celadon green, and chocolate brown set the tone, offering a refreshing departure from the somber tones prevalent elsewhere. Cape coats with infinity hems further emphasized the theme of softness and envelopment.

Rich textures played a key role in enhancing the feeling of nestling and cocooning. While some pieces leaned too heavily on diamond quilting and furry shoes, others, such as openwork crochet tops and skirts in bouclé wool and mohair, offered a dreamy, wearable appeal. Knit pieces that could be reversed to resemble shaggy shearling added to the collection's versatility and softness.

The Meiers aimed to blur the lines of the silhouette and soften the overall aesthetic, though they acknowledged that the styling could have been dialed back to maintain a sense of calm and nurturing. Mk.gee's atmospheric musical stylings complemented the collection's mood, adding to the overall experience of comfort and softness that Jil Sander aimed to evoke.