Momonì Fall Winter 2024-25 Shenzen Fashion Show

Momonì, the ready-to-wear brand under the NYKY Group, founded in 2008 in Treviso by Alessandro Biasotto and Michela Klinz, has commenced the consolidation of its international presence in Asia.

The brand made its mark at the Shenzhen Milan Lifestyle Week in China with a Fashion Show scheduled at the Eachway Art and Fashion Museum. Momonì seized the opportunity to unveil its FW 2024-2025 collection, "Secret Beauty," a blend of discreet beauty and essential elegance that showcased textures and silhouettes of garments rich in chromaticism and oriental-inspired decorations.

This runway event marked a pivotal moment for the NYKY Group's brand, allowing them to gauge brand perception in China and fully comprehend its potential in this rapidly evolving market. Until now, Momonì had been exploring the Chinese market through its wholesale partner, Magazzin Group in Hong Kong and Shenzhen.

Participation in the fashion show and the dedicated showroom space in Shenzhen provided valuable opportunities to share Momonì's vision and distinctive style with international buyers, journalists, and industry professionals, aiming to establish new partnerships to reach a wider audience and develop a stronger retail presence.

Alessandro Biasotto remarked, -China represents a significant market and an opportunity for our brand, hence the decision to participate in the fashion show to strengthen ties with the Asian market and understand how to approach it in the near future, without losing sight of investments in our primary markets, which are Italy, France, and Spain.-

As of now, Momonì boasts 18 monobrand stores across Italy, Spain, and France, along with 43 shop-in-shop locations and a presence in 570 Worldwide outlets.