Shushu/Tong Spring Summer 2024 Fashion Show

Shushu/Tong's Spring Summer 2024 collection showcased at Labelhood during Shanghai Fashion Week is a resounding confirmation of the label's distinct identity and unwavering appeal to a younger, fashion-forward audience. As the fashion week concluded, Shushu/Tong, often compared to Miu Miu in Paris, took center stage, leaving a memorable impression even if fashion week's schedule was slightly delayed. Founded in 2014 by the talented duo of Liushu Lei (ShuShu) and Yutong Jiang (TongTong), Shushu/Tong has carved a niche for itself by seamlessly blending prissiness with sexiness and prettiness with coolness. The brand has an almost magnetic pull on Gen Z It-girl-hopefuls, evident by the growing number of young adults flaunting its best-selling pieces on platforms like TikTok. Shushu/Tong has crafted a distinct world, and the identity of the young woman it caters to is remarkably clear.

The collection's transparency is a noteworthy aspect, as see-through garments continue to be a global trend. ShuShu and TongTong, however, present a truly compelling proposition, especially with their sheer silk pencil skirts adorned with delicate lace flowers and slightly more opaque sheaths that offer just enough translucency to reveal their intricate seams.

While sultry garters and delicate lingerie may not find a practical place in everyday wear, the demure silk bras worn over sheer sweaters and lace dresses add a playful dimension to the collection. Among the standout pieces are the proper floral satin dresses with tantalizing hand-embroidered lace inserts at the waist. ShuShu's statement that the collection is "conservative in a sexy way; not in a sexual way, it's about power" is brilliantly encapsulated in these creations. The lady-like coats with quirky pointy peak collars also contribute to the collection's overall appeal.

Shushu/Tong truly shines when it embraces its distinct eccentricity. When it leans toward sophistication, it can feel a touch too mature, and when it ventures into overtly sexy territory, it risks losing the character that has made it a fan-favorite at Shanghai Fashion Week.

The brand's popularity is evident in the overwhelming demand for its shows at Labelhood, with fans eagerly queuing up for a glimpse of the collection. With Shushu/Tong's latest offerings, expect to see an influx of sheer frocks on the streets of The Bund next spring. The collection succeeds in encapsulating the essence of the contemporary woman, balancing elegance, sensuality, and a strong sense of individuality, making it a definite highlight of Shanghai Fashion Week.