Zomer Fall Winter 2024-25 Fashion Show

Danial Aitouganov and Imruh Asha, the dynamic duo behind the burgeoning label Zomer, are just getting started, and their latest Fall Winter 2024-2025 collection showcased at Paris Fashion Week is a testament to their creative vision and playful spirit.

Marking their second show and their official debut on the Parisian fashion calendar, Aitouganov and Asha infused their collection with a sense of joy and celebration, evident in the whimsical foil pom-poms adorning shoulders and heads, evoking a festive atmosphere reminiscent of a lively soirée. Even the beaded mules, with their rhythmic clatter, added to the vibrant ambiance, underscoring the designers' commitment to fun and frivolity.

However, beneath the playful façade lies a collection inspired by the profound artistry of Argentine painter and sculptor Lucio Fontana, whose work blurs the lines between 2D and 3D dimensions. Drawing parallels between Fontana's transformative artistry and the process of translating cloth into garments, Zomer's Fall collection exudes a sculptural elegance that commands attention.

Standout pieces, such as the asymmetric gray coat with a bold red hem and the innovative cape-dress with a slashed arm detail, exemplify Aitouganov's masterful craftsmanship and attention to detail. Yet, amidst the avant-garde designs, simpler draped jersey dresses exude a sense of understated sophistication, marrying practicality with effortless allure.

Artistic collaborations further enrich the collection, with glass bust pieces by Home in Heven and prints crafted in-house during collaborative sketching sessions, adding depth and texture to each ensemble. Imruh Asha's keen eye for detail ensures that every element, from accessories to prints, captivates and enthralls the audience, creating a feast for the senses.

In a playful nod to their commitment to longevity, the designers concluded the show with a tongue-in-cheek appearance by an older pair portraying Aitouganov and Asha, emphasizing their enduring dedication to the brand's continued success.

In essence, Zomer's Fall Winter 2024-2025 collection transcends mere fashion, embodying a harmonious blend of artistry, innovation, and lightheartedness that captivates and inspires. As the duo looks towards the future, their unwavering passion and creative vision promise a journey filled with endless possibilities and boundless joy.