Alabama Muse Fall Winter 2022-23 Lookbook

Alabama Muse Fall Winter 2022-23 Lookbook

Alabama Muse Fall Winter 2022-2023 collection lookbook presented at Milano Fashion Week FW22 (February 23, 2022). Lookbook shot by Paolo Santambrogio (Photographer), starring Mathilda Gvarliani and Jacopo Olmo (Models) with Barbara Ciccogniani (Makeup Artist, Hair Stylist) under the creative direction of Alice Gentilucci (Creative Director).

David Lynch and Quentin Tarantino, but also the Absolute Beginners of Swinging London and an "enfant terrible" like Margot Tenenbaum: the essence of Alabama Muse explores everything with its rebellious underground soul that is outside the box and terribly adorable. And that’s not all. The new collection of animal-friendly fur, totally made in Italy and conceived by Alice Gentilucci, is enhanced by its bold use of color, unique workmanship, and avant-garde materials that simulate animal fur to interpret the winter 2023 season in its irreverent way. Sustainable and very pop, extremely warm and comfy, artisan-crafted and surprising: the styles of the brand are an expression of wearable conscious luxury and the perfect reflection of each person's personal style.

There is a textural preference for long fur — fox, beaver, tiger, and lamb — and for patchwork and intarsia that have always been a hallmark of the brand. There is the vivacity of a color palette in which contrasts — even in the details and linings — and nuances stand out: solid colors of honey and orange and vibrant light shades of pink, green, purple alongside the sophisticated classicism of black and white. And above all, there is the expressive power of a brand that experiments in lengths while having fun mixing furs and choosing daring and unusual chromatic variations to give a cinematic image to its oversized garments. Showstoppers include the long beaver fur interrupted with vertical tiger inserts, a striking aquamarine kidassia fur with lilac and orange inserts, and a midi-length vest in a patchwork motif of different furs and shades.

The artisan soul of Alabama Muse powerfully emerges in the mastery of the intarsia technique and celebrates Italian excellence in which its heritage merges with an innovative vision that is both ethical and aesthetic. The brand's DNA is fully expressed through its icons: the Kate, which opens to new colors and closes with a flirty large pearl at the neck; the luxurious simplicity of white that mixes kidassia and kalgan, also in the aristocratic sleeveless vest; and the animal print in the nuanced tiger version with a softer character that is also proposed for men.

This genderless collection includes five styles for men that are distinguished by a different half-belt on the back and by the seventies-style closure and where an amazing group of vests in vibrant shades — made of kidassia and kalgan, and even with tonal Mongolian lamb inserts — is mixed with oversized patchwork stoles, flashy and colorful busby hats, and a divertissement of collars for playing with the looks, reminding us that life is also fascinating and magical!

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