Alejandra Alonso Rojas Resort 2024 Lookbook

A few years back, Alejandra Alonso Rojas, the visionary designer, embarked on a journey to Cadaqués, Spain. This picturesque Mediterranean coastal town became the muse for her remarkable resort collection, drawing inspiration from the enigmatic world of Surrealism that she encountered during her visit to the Salvador Dalí House.

The essence of Surrealism was cleverly woven into her designs, most notably showcased in the captivating hand-marbled abstract prints adorning her signature bias slips, crochet ensembles, and an enchanting "T-shirt" gown. These prints featured mesmerizing swirls of pastel and vibrant hues, echoing the magic of the Dalí House and the crystalline waters of the Mediterranean.

In addition to Surrealist influences, the mood board displayed evocative old photographs of family members by the coast, igniting memories and evoking the allure of the sea, which became a profound inspiration for a significant portion of the elegant collection.

Delving deep into the watery depths, Alejandra Rojas envisioned fish scales and iridescence, bringing forth captivating elements such as the purplish blue metallic coated denim, coral-inspired crochet garments (intricately knit and interconnected), and lime-colored floral jacquard numbers adorned with seaweed-like ruffles. Embracing the popular "mermaidcore" trend, the designer incorporated lightweight silver silk lamé dresses with tonal beaded fringe, a twisted and cropped halter neck top complemented by a breezy blazer and side-tie skirt, and a striking waved red and black crochet statement gown. Paillette-adorned occasion looks, like a captivating black crochet gown and a holiday-themed silver suit, further added a touch of allure and glamour.

While not directly related to the overarching theme, the collection also ventured into holiday delivery with a loungey stretch velvet tuxedo and effortlessly chic '90s minimalist-inspired dresses in classic black and white.

Alonso Rojas's resort collection achieved a delicate balance between Surrealist reverie, coastal nostalgia, and contemporary trends. With each piece, she artfully transported fashion enthusiasts into an imaginative world where art, family memories, and the allure of the sea coalesced harmoniously to create a truly enchanting and unforgettable experience.