Chufy Resort 2024 Lookbook

Chufy, the fashion label founded by Sofia Sanchez de Betak, has unveiled its highly anticipated Resort 2024 collection lookbook. In a departure from previous destination-based concepts, this collection, named "The Journey Within," takes inspiration from self-discovery, spirituality, meditation rituals, and mystical tools such as astrology and tarot cards. Notably, Sofia Sanchez de Betak herself, known for her role as a designer-founder, steps in front of the camera for the first time to embody the essence of this personal and transformative collection.

"The Journey Within" collection marks the initial phase of a new project for Sanchez de Betak, who plans to launch The Journey Within Retreats. With her innate talent for creating immersive environments, as seen in her homes across New York, Paris, and Deia, Mallorca, Sofia will curate these retreats and invite practitioners to lead guests through healing ceremonies. This resort collection serves as a starting point for those seeking garments that complement and enhance the spiritual journey experienced during these retreats.

To align with the serene ambiance of guided rituals, Sanchez de Betak recommends spare and simple designs. The collection showcases elegant white maxi dresses adorned with vibrant embroideries, offering a harmonious blend of tranquility and colorful expression. For those embracing post-retreat real-world reentry, the lookbook features denim and cargo jackets, with the latter intricately embroidered with the collection's name—a testament to the transformative experience within.

While Chufy has become synonymous with captivating prints, the Resort 2024 collection introduces a new category: denim. This expansion reflects the label's commitment to evolving its offerings while staying true to its core aesthetic. However, prints remain Chufy's specialty, and this season's standout "mother print" draws inspiration from the artistic styles of the 1970s. Influenced by the works of John Alcorn Kiyoshi Awazu and Mati Klarwein, which Sanchez de Betak discovered during her time in design school, the print features fantastical animals, magic mushrooms, and shooting stars trailing rainbows. The result is a psychedelic and captivating visual experience, further complemented by tie-dye swirls, astrological symbols, and tarot card prints—a joyous and enchanting journey.