H&M Studio Spring Summer 2024 Lookbook

H&M Studio introduces its Spring Summer 2024 collection, embracing the theme of desk-to-desert rather than the typical desk-to-dinner dressing. Creative Advisor Ann-Sofie Johansson shares insights into the inspiration behind the collection, emphasizing the liberating and mind-freeing aspects of the universal dream of travel. Drawing influences from Lana del Rey, Jack Kerouac, and the iconic Zabriskie Point, H&M Studio's latest lookbook captures a dreamy, melancholic vibe that transcends the ordinary.

The overarching theme of the collection centers around the longing for travel, encapsulating the liberating and mind-expanding nature of the idea. Ann-Sofie Johansson emphasizes the collection's departure from the party-centric designs of previous seasons, instead focusing on creating a versatile wardrobe that caters to the longing for escapism. The inspiration drawn from Lana del Rey's aura infuses the collection with a touch of melancholy, adding depth and emotion to the garments.

H&M Studio's Spring Summer 2024 collection delves into the 1970s, exploring the moment when separates and soft dressing emerged. The "long and lean silhouette," a focal point for Johansson, takes center stage, creating a cohesive aesthetic that resonates with the laid-back spirit of the era. The collection expertly blends various elements, culminating in a stretchy maxi dress with tucks gathered into a half-circle inset, reminiscent of the sun. This piece, paired with a sky-blue leather midi coat, captures the essence of the desert sky at different times of the day.

Ease and comfort take precedence in the roomy tailoring showcased in the collection. A modish python-print mini-shift with a deep neckline adds a sharper and more contemporary edge to the ensemble. The juxtaposition of soft and tailored elements offers a range of options for fashion enthusiasts looking for both comfort and style.

The denim offerings in the collection pay homage to ABBA, featuring a washed denim shirt and jeans with a slightly higher waist and flared legs reminiscent of the iconic 1970s ABBA style. Coinciding with the 50th anniversary of ABBA's Eurovision win for "Waterloo," these pieces celebrate the enduring influence of the legendary Swedish group.