Rag & Bone Fall Winter 2024-25 Lookbook

Since Jennie McCormick took the helm as Chief Merchandising & Design Officer of Rag & Bone, her mission has been clear: to fortify the brand's foundation while infusing it with playful twists. This season, McCormick unveiled a collection that marries the urban energy of New York City with the serene allure of the countryside.

"Rag & Bone has always been synonymous with the spirit of New York City, but this season, we wanted to expand our horizons," McCormick shared. "It's about embracing a lifestyle that seamlessly transitions from city streets to pastoral landscapes."

Central to the collection are the brand's signature basics elevated with unexpected details. McCormick introduced elements like sequins, hardware accents, and mixed-media embellishments, breathing new life into staple pieces like jeans and cardigans.

One of the collection's highlights is Rag & Bone's venture into eveningwear. The debut of a casual yet refined slip-on dress crafted from viscose and metal yarn marks a significant step for the brand. Designed to exude effortless elegance, the dress pairs impeccably with Rag & Bone's edgy studded leather belts, adding a touch of urban edge to the countryside charm.

The iconic barrel-legged jeans underwent a textural transformation this season, featuring a quilted diamond jacquard pattern that adds depth and dimension to the classic silhouette. This innovative update reflects Rag & Bone's commitment to reimagining timeless styles for the modern wearer.

Additionally, the collection introduces a range inspired by the viral sensation of Rag & Bone's Miramar jeans. Renowned for their sweatpants-like comfort and aesthetic appeal, the Miramar jeans now extend into a matching jacket and pants ensemble, crafted from luxurious 100% cotton material.

As McCormick and her team continue to redefine Rag & Bone's identity, the Fall Winter 2024-2025 collection stands as a testament to their vision. By seamlessly blending urban sophistication with rustic charm, Rag & Bone invites fashion enthusiasts to embrace a lifestyle that transcends boundaries and celebrates the beauty of contrast.