Sachin & Babi Spring Summer 2024 Lookbook

Late last year, Sachin and Babi Ahluwalia, the duo behind the renowned fashion brand Sachin & Babi, ventured to the southwest, where they opened Scottsdale Fashion Week. A few weeks earlier, Babi celebrated her birthday in Santa Fe. The impact of their time out west is evident in their Spring Summer 2024 collection lookbook, which was beautifully photographed in the Arizona desert. Babi expressed her awe at the brightness of desert flowers against the arid landscape, highlighting the magical juxtaposition that influenced their latest creations.

In the competitive New York evening wear market, Sachin & Babi has become synonymous with vivid colors. At a time when many stores seem to have lost most of their vibrancy, the brand doubles down on bright hues. "We are an optimistic brand; it's how we'd like to be in these terrible times," emphasized Babi. The color palette for this collection is drawn from the optimism of nature, creating a striking contrast against the monotone hues of the desert. The spirit of joyfulness resonates in the clothes, featuring saturated floral embroideries, diaphanous gowns, and ample, voluminous cuts that nod to the simple pleasures of dressing up.

The Ahluwalias are currently working on a brand reboot to refresh the public perception of Sachin & Babi. Babi noted, "As we grow and evolve the brand, people generally forget the story." To revitalize their storytelling, they embarked on a shoot in India with a satellite team in Mumbai, adding a cultural richness to their narrative. Alongside this, the fashion powerhouse has expanded its offerings by introducing evening bags and footwear. Described by Babi as "a pop of vitality in someone's wardrobe," these new accessories contribute to the brand's overarching goal of infusing optimism into every aspect of fashion.

The shoot in India serves as a pivotal moment in the brand's history, reconnecting with its roots and injecting a new energy into its identity. The infusion of Indian influences, combined with the vibrant colors and textures of the southwest, creates a unique fusion that sets this collection apart.