Sportmax Resort 2024 Lookbook

The moodboard for SportMax's Resort 2024 collection featured images of two legendary music icons, The Who's Quadrophenia and David Bowie's Ziggy Stardust, serving as a guiding inspiration for the designs. The result is a range of garments that exude a unique blend of edginess and sophistication, with slim silhouettes and subtle rock and glam elements seamlessly integrated.

One of the standout pieces in the collection is SportMax's signature trench coat, which has been reimagined in a new cocoon shape, adding a contemporary twist to a timeless classic. The label's commitment to slimmed-down proportions is evident in the masculine tailored suits, which now feature sleeker lines for a modern appeal. Additionally, the collection introduces a daring take on jeans, with straight-cut five-pocket jeans that boast cuffs reaching almost to the knees, pushing the boundaries of traditional denim.

The Resort 2024 collection also features an array of chic ensembles that combine androgynous elements with sensuous shapes. An ankle-grazing pleated skirt in gray wool, paired with matching pants and a loose sleeveless tabard top, creates a cool and effortlessly stylish look. Slender long dresses in lacquered jersey with elasticated drapings offer attractive silhouettes that exude a touch of sensuality.

Aligning with the recent minimalist trend in fashion, SportMax has embraced sleek and slender silhouettes for this collection. A standout piece that exemplifies this aesthetic is a red knit one-shoulder tunic worn over a long-sleeved nylon organza t-shirt adorned with a snakeskin pattern. This motif is repeated on a boxy knee-length see-through dress, showcasing SportMax's offbeat approach to fashion. A short slip dress in pale pink metallic mesh with a plunging draped neckline adds a touch of glamour to the collection and is sure to appeal to the trend-minded clientele that SportMax attracts.